2 Effective Tips To Market Your Childcare Business

Childcare marketing is a vital aspect of operating a childcare program. You constantly need to attract prospective parents and earn their business to keep your childcare centre operating and expanding. While true for all businesses, childcare centres must always be marketing since children are guaranteed to age out of their services.

Having a childcare marketing plan helps you set realistic goals and increases your chances to succeed in business. Anyone looking to start a childcare business should create a robust marketing plan as part of creating their overall daycare business plan. 

Don’t worry if you don’t have any marketing experience, you can accomplish a lot on your own and you can consult with professional marketers whenever you need it. You can absolutely learn how to market your childcare services. 

Today, we’re going to provide a few marketing tips that you can use to develop a marketing plan for a childcare centre. Consider how you can start including these tips in your current marketing campaigns or include them in your new overall strategy.

How Do I Attract Parents to My Daycare?

Child care marketing is the primary way that you are going to attract new parents to your daycare. Everyone hopes that word-of-mouth will help them build their business and keep them from having to worry about marketing, but that’s rarely the case. Even for those businesses that do develop a good reputation and regular referrals, it’s still essential to constantly market your childcare services.

Below are a few daycare advertising ideas focused on helping you catch the attention of new parents and ultimately create new customers.

Have a Robust Online Presence

A daycare business must absolutely have a comprehensive online presence. Parents are going to want to obsessively research everything they can find about you - give them plenty to learn. 

There are plenty of moving pieces involved in setting up an online presence. The major pieces that you need to focus on are:

• A well-designed website that professionally represents your daycare
• Publicly available policies and procedures that ensure the safety and protection of children under your care, which can be pages on your website
• Profiles on a minimum of two social media platforms and you must include Facebook
• Explore any neighborhood-focused apps that are popular in your area
• A regularly updated blog that showcases your child care expertise and photos of your child care facility

Design an Amazing Sales Brochure and Business Card

A sales brochure is arguably the most important piece of advertising that you’ll have. Most parents check out multiple daycares at the same time and collect their brochures. Visiting so many of the same locations often causes the daycare centres to blend together, leaving them with your brochure to remember who you are and why you deserve their business is an easy way to showcase your value. 

Don’t cut corners on your sales brochure. It’s worth hiring a professional copywriter to write it, and a professional designer to do the rest. You will probably also need to hire a professional photographer to take pictures of your child care facility for the brochure as well.

Host Periodic Open Houses

Open houses are a great way to invite parents to check out your facility beyond a simple walkthrough, and become more familiar with the child care programs. Open houses allow you to form a deeper connection with parents and further explain your credentials, experience, and daycare center policies. You can use your online presence to help advertise open houses.

You Must Continually Market Your Business

Marketing is an ongoing part of running your child care business, and one of the easiest ways to highlight the valuable services you provide. 

Creating a marketing schedule for your childcare centre ensures your potential customers understand the value you provide. Take advantage of powerful marketing tools like blogs, social media posts, signage, and a website to boost your visibility online. 

Are you looking to explore new child care advertising ideas? Discover industry marketing best practices by connecting with our team of childcare training specialists.